Managing branding design gave me the opportunity to create special packaging campaigns for new innovative concepts. To launch the newly created ORIGIN brand, I designed the prototype putter, graphics and box layout for the limited edition launch. Rooted in Rory's DNA the box was designed with his clean modern aesthetics in mind. The graphic lines represented his birthday 5 4 89 lines across the top.
Rory McIlroy limited custom prototype putter - 006
TW13 LAUNCH
The re-launch of Tiger's footwear in 2013 gave us the opportunity to create a collector's shoebox. the TW13 was based on the free runner's sole. mobility as Tiger discovered, improved swing speed when practicing barefoot. The Sunday red box was created to showcase his dedication to crafting his game.
