Driver innovation focused on distance and accuracy.
Consulting with material experts, we created drivers using non-expected manufacturing. Carbon fiber mixed with high tech resin gave us lightweight and strong structural properties that I could design into unexpected shapes and colors. With this new manufacturing process, I was able to remove material where it didn't increase performance and move it to places that did. Extreme outer weighting helped stabilize and strengthen areas supporting the face for impact. Distance and feel improved beyond expectations. My team created the initial sketches, CAD, tech layouts and initial factory direction.
After utilizing lightweight material we designed weighting systems onto injection molded forms.
military connection systems
The universal attachment system used by the us military is called a picatinny rail. This lightweight notched rail allows any type of attachment as shown below. Our goal - to use a rail system that will be a structural element of the golf club. by utilizing structure/attachment, we save necessary weight for external tuning. these external weights are used to tune the club for to fit the individual user.
modern aesthetics
by using simple geometric forms mixed with highly designed shapes in the tech areas, i created a modern variation to the military attachment system. Similar to design language used in the sci-fi movie oblivion, the creative direction gave these golf clubs an instant futuristic identity.
Automotive styling
mixing color and speed form styling gave these designs a conceptual visual connection similar to future concept cars.
Ideation
Refinement
Production
