VP Product Creation
Created company identity, branding & design of product line plan for CEO Victor Afable. VA Composites is a golf lifestyle brand focused on building premium performance products. USING exotic materials created in Japan, the identity is based on the original culture of the Samurai warriors who used deities for protection during battles. The art of tattooing creatures on the body of warriors was a common practice for protection during these tested times. The VA brand's first composite shaft "RAIJIN" is based on the Japanese God of thunder usES the dragon tattoo as A symbol of strength and power.
VA crest based inspired by Samurai family crests
VA logo design
RAIJIN design, branding & marketing
Dragon Tattoo design
Hidden tattoo within apparel
Shaft artwork
Packaging design
Second year product launch
